What a Wallet Pass Is
(And Why Businesses Are Using Them More Than Ever)
A Captivate Card wallet pass is a digital card saved to a customer’s Apple Wallet or Google Wallet... the same place they keep boarding passes, event tickets, and payment cards.
Once saved, it stays on the phone.
No app. No login. No feed to fight.
Why Wallet Passes Are Growing So Fast
Mobile wallets are no longer just for credit cards.
Today, billions of wallet passes are used worldwide for:
boarding passes and travel updates
event tickets and venue access
hotel keys and memberships
transit passes and IDs
loyalty and rewards cards
Airlines, stadiums, retailers, gyms, and even government agencies use wallet passes because they’re reliable, timely, and actually seen.
Businesses are now using that same system to communicate with customers — without relying on inboxes, ads, or algorithms.
How Wallet Passes Work for Marketing
Wallet passes work because they live where customers already pay attention... their phones.
When you send a message, it can appear:
on the customer’s lock screen
inside the wallet pass itself
at the exact moment timing matters
Messages feel more like reminders or updates, not ads.
Why Businesses Use Wallet Passes
Businesses use wallet passes to:
stay top-of-mind without posting constantly
communicate when timing actually matters
re-engage existing customers
fill slow days or last-minute openings
reduce dependence on ads and social platforms
especially effective for reminders, events, proximity-based nudges, and quiet follow-ups.
Key Features
Lock-Screen Visibility
Messages appear where customers already look, not buried in inboxes or lost on social media.
One Message, Everyone Reached
Whether you have 100 or 10,000 cardholders, one message reaches them all instantly with 98% open rates.
Geo-Targeted Alerts
Send a notification when a customer enters a specific area — near your storefront, an event, or a neighborhood.
No App Required
Customers save the pass once. Nothing to download, no form to fill out, no personal information sharing, nothing to manage.
Always Up to Date
Update offers, details, or information in real time — no customer action needed.
Own the Connection
No algorithms deciding reach. No ads required to be seen. No competitors showing in your space, no spam filters.
The Simple Advantage
Wallet passes don’t try to win attention.
They’re placed where attention already exists.
That’s why they’re being used for far more than payments — and why businesses that adopt them often wonder why they didn’t sooner.
How Captivate Card works
(in under 10 seconds)
Step One:
A customer scans a QR code and saves your custom designed Captivate Card to their mobile wallet.
Step Two:
You send a time-sensitive offers, event reminders, and special announcements directly to their phone's lock screen. Or, a geo-alert triggers automatically when your customer is nearby.
Step Three:
Your customer sees your message on their lock screen, and are encouraged to come back.
Customers Forget. Captivate Card Connects.
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