The Big Difference between a digital business card and a Captivate Card wallet pass
A digital business card shares contact information.
A Captivate Card wallet pass creates an ongoing communication channel.
That’s not a small difference. That’s the difference between a handshake and a relationship.
Purpose: Static vs. Living
Digital Business Card
It’s a modern version of paper.
Name. Phone. Email. Website.
Maybe social links.
It says:
“Here’s how to reach me.”
And that’s it.
It just sits there.
Captivate Card
It’s not about being contacted.
It’s about staying connected.
It says:
“I’ll stay in touch.”
And it can actually follow through on that.
It updates.
It notifies.
It reminds.
It’s alive.
Direction of Communication
Digital Business Card
Communication flows:
Customer → Business
They call you.
They email you.
They click your link.
You wait.
Captivate Card
Communication flows:
Business → Customer
You can send:
timely reminders
event announcements
“we’re nearby” geo alerts
last-minute openings
soft nudges
You don’t wait.
You show up.
That’s a completely different posture.
Visibility
Digital Business Card
Be honest... When was the last time you opened a digital business card after saving it?... Exactly.
It sits in contacts or in an email thread somewhere.
Hidden, buried, passive.
Captivate Card
Lives in the mobile wallet.
Which means:
It can appear on the lock screen
It can trigger based on location
It can update in real time
It doesn’t hope to be seen.
It’s designed to be seen.
Timing
Digital Business Card
Timing is everything in business, and a digital business card has no sense of time.
It doesn’t know:
when you’re nearby
when you haven’t visited in a while
when there’s an opening
It just exists.
Captivate Card
Timing-aware.
You can:
fill a slow Tuesday
announce a pop-up
nudge someone who hasn’t been back
trigger a message when they’re near your storefront
That’s not networking.
That’s operational leverage.
Scale
Digital Business Card
A digital business card works one person at a time.
You meet someone.
You share it.
Captivate Card
Captivate Card scales.
Whether you have:
100 customers
1,000 customers
10,000 customers
One message reaches them all.
That’s not networking anymore.
That’s infrastructure.
Ownership & Control
Digital Business Card
Digital business cards are often tied to:
platforms
third-party services
link aggregators
Captivate Card
Captivate Card lives in the mobile wallet.
No feed.
No algorithm deciding reach.
No paying to boost visibility.
The Aha Moment:
Here’s the simplest way to think about it:
A digital business card helps someone reach you.
Captivate Card helps you reach them.
That’s it. That’s the shift.
One waits for action.
The other creates opportunity.
One gets saved and forgotten.
The other gets saved and seen.
And here’s what most businesses don’t admit out loud:
You don’t have a “contact information” problem.
You have a visibility over time problem.
Customers already know how to reach you.
They just don’t think about you at the right moment.
That’s the gap.
A digital business card is useful at the beginning of a relationship.
Captivate Card is useful after the relationship starts.
One introduces.
The other sustains.
And in business, sustaining is where the money actually lives.
Customers Forget. Captivate Card Connects.
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